Dr. Rezaan Zahir

Dr. Rezaan Zahir is an experienced academician with over 8 years of teaching experience in the field of Management and Finance.

Dr. Zahir holds a PhD in Commerce (Specialization: Marketing) from Bharathiar University, with core foundational expertise in Strategic Marketing, Integrated Marketing Communication, Consumer Psychology, Market Research, and Business Analytics. Major research specializations include Digital Consumer Behaviour, Social Media Marketing, Brand Positioning, Influencer Marketing, Customer Relationship Management (CRM), and Emerging Marketing Trends. MOHESR Equivalency in the UAE has also been obtained.

Dr. Zahir holds a Master of Philosophy in Commerce with specialization in Marketing (M.Phil), a Master’s degree in Commerce with Computer Applications (M.Com CA), and a Bachelor of Commerce with Computer Applications (B.Com CA), with strong academic foundations in Financial Accounting, Corporate Finance, Cost Accounting, Management Information Systems, Business Statistics, Taxation, and E-Commerce.

Dr. Zahir has over 2 years of teaching experience in the UAE and has been associated with the University of Stirling since September 2025. Prior to this, 1.5 years were spent with Pace International School, in addition to 6 years of academic teaching experience in India at a UK Curriculum Cambridge Higher Secondary School and a higher education institution.

Throughout Dr. Zahir’s academic career, teaching has spanned a wide range of secondary school, undergraduate, and postgraduate subjects including:

• Strategic Marketing Management
• Digital and Social Media Marketing
• Consumer Behaviour and Customer Analytics
• Principles of Management
• Financial Management
• Brand Management and Integrated Marketing Communication
• Business Research Methods and Academic Writing
• Entrepreneurship and Innovation Management
• Human Resource Management
• E-Commerce and Retail Management

Dr. Zahir has actively contributed to research and academic development, with 3 published research papers in the areas of Consumer Purchase Behaviour and its impact on the economy.

Educational Qualification

PhD in Commerce (Marketing), Bharathiar University
M.Phil in Commerce (Marketing)
M.Com with Computer Applications
B.Com with Computer Applications
MOHESR Equivalency, UAE

Research Interests

Digital Consumer Behaviour, Social Media Marketing, Brand Positioning, Influencer Marketing, Customer Relationship Management (CRM), Emerging Marketing Trends

Contact

[email protected]