Lecture on Product Launch Strategies

21 March 2019



University of Stirling, RAK campus, had the pleasure to welcome Mr. Samby Fready on 21st March, 2019 to deliver a guest lecture on the concept of “Product Launch Management, Implementation of Strategic plan and Market testing” for our UG students. It was a great opportunity for our students to get insights from a successful professional as the lecture covered various product launch strategies within the realm of Marketing Management.





Samby Fready is a marketing and a management consultant and started his career in the field of advertising and has handled various facets of business management including client acquisition, leading a sales force and ideation of marketing campaigns for clients in the finance, retail and SME sector. Samby’s most recent professional experience has equipped him with skills in budgeting, industry analysis, product viability studies and negotiation in international business and is involved in creation of SOP procedures and setting up processes and systems for e-commerce businesses in the FMCG sector.​



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